Fractional Design Director for mission-led teams
Senior design judgement, without the senior design salary.
Brand, communications and digital, directed by one person who has run a studio and sat with boards — a few days a month, for organisations doing something that matters.
You'll know if this is you.
The brand looks different everywhere.
Three agencies, two freelancers and a Canva account, and nobody owns the standard.
Everything design-related ends up on one desk.
Usually the comms lead's, and they're not a designer.
Nobody owns the website.
It was built two years ago by someone who's gone, and every change is a small crisis.
These look like design problems. They're usually ownership problems showing up through design.
A Design Director, two to six days a month.
I set the standard, make the senior decisions quickly, review the work your team and your suppliers produce, and keep the brand consistent across print, digital and presentations. When something needs making, I make it — or I brief it properly so it comes back right first time.
Direction.
What good looks like, written down and used, so your team can move without waiting for approval.
Decisions.
Senior calls inside 48 hours. No more three-week approval loops.
Delivery.
Brand, websites, reports and presentations, built by me with current tools, or briefed to the right people.
Twenty years, one standard.
- Design Director at a studio delivering annual, ESG and investor reports for companies listed in London and the Gulf, to fixed earnings-cycle deadlines.
- Brand, positioning and websites for mission-led teams and founder-led businesses in sport, health, education, outdoor and climate.
- Set up and run the AI tooling and workflows for a creative team — so the production layer is fast and the judgement layer is mine.