Fractional Design Director for mission-led teams
Anyone can make the work now. Deciding what it should be is the job.
I give charities, membership bodies and founder-led businesses a Design Director for a few days a month: someone who sets the standard, owns the decisions, and can still open the file and build it.
I shape the decisions behind the work, then roll up my sleeves and make it.
You'll know if this is you.
Every change made sense on its own.
A new website, a new agency, a new comms lead. Together they've made you harder to recognise.
The comms lead has become the design department.
Every decision waits for someone who never wanted the job, and the work slows to the speed of their inbox.
You're paying for the same rebrand again.
Not because the last one was wrong. Because nobody was given the job of keeping it.
A Design Director, a few days a month.
Someone who sets the standard, owns the decisions, and can still open the file and build it.
Direction.
What your brand protects, what good looks like, what would weaken it. Written down, so the next decision doesn't start from zero.
Decisions.
Reviews back inside 48 hours. One person who can say yes, no, or not like that, and tell you why.
Delivery.
When the work needs making, I make it: brand, website, annual report, investor deck. No handoff to a studio you haven't met.
Twenty years, one standard.
- Twenty years in brand, corporate communications and digital, strategy through to launch.
- Most recently Design Director at a UK corporate brand agency, leading reporting for companies listed in London and the Gulf.
- Brand and website work for organisations in sport, health, education and climate.
One place for the standard, the requests, the approvals and the files. Nothing lives in email.