Wexer came to me with one request—“make us cool”
Wexer is a global leader in digital fitness solutions, dedicated to revolutionising the fitness industry by providing gyms with a seamless, customisable platform that integrates quality virtual classes, live streaming, and on-demand workouts. By empowering facilities with an advanced technological infrastructure and a white-label mobile app, Wexer aims to enhance member engagement, retention, and overall satisfaction, while providing valuable data analytics for strategic business growth.
With such an active and tech-savvy audience, the brand identity needed to be modern, forward-thinking and energetic. It needed to pitch the business as a forward-thinking technology company and the market leader in virtual fitness across the globe.
All projects start with strategy before progressing to output. This aligns the team on direction and goals.